Archive for March, 2009
Good Things Magically Happen When You Take Action
It seems to be an unwritten rule that the more you work proactively on your marketing plan, the more opportunities come your way.
Does this happen to you as often as it does for me?
Since returning to the office this month from a huge marketing conference, invitations to speak and collaborate with positive people have come [...]
Does Your Plan Include Apology Management?
There are times when you’re pulled in so many directions that you overlook an important step or neglect to contact a client in a timely manner.
When this occurs, it’s best to quickly acknowledge the misstep with an apology.
How you deliver this communication will depend on each circumstance.
An Email may be sufficient in some cases, but [...]
How Not to Market with Coupons
Do coupons influence where you spend money?
Coupons often steer me to new resources, but a slight snafu changed my mind about one store’s marketing campaign and my choice to shop there in the future.
I’ve never visited Sally Beauty Supply, but receiving a coupon by mail influenced me to see the store.
After looking around, I chose [...]
