Verizon, the communications giant, recently won a $33.2 million judgment in a case against a cybersquatter who registered many Verizon-like domain names.

The story, published on December 26th in The Wall Street Journal, states that more than 600 names similar to Verizon’s infringed on its trademarks.

The domain name registrar didn’t appear in court, so the case was a default win, though Verizon may not collect on the judgment.

Still, this suit brings attention to the misspellings that potential customers type when searching for your company and product or service type.

Are your business name’s letters easily transposed, delivering customers to a non-existent site that may soon be registered by another firm? (Example: not everyone remembers “I before E except after C.”)

Does your business name include a singular or plural word where the “S” might be added or omitted? (Example: Typing “Web Site” rather than “Web Sites.”)

The small investment cost to register domain names that are parallel or similar to your own guarantees that potential buyers arrive at your site and not into the hands of squatters.

Consider these registrations as part of your smart marketing tactics before New Year’s Day.

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