Archive for December, 2008
Can Small Marketing Steps Guide You Through a Slump?
“We are going to see small businesses that were marginal go out of business…We’ve never seen sales trends as weak.”
William Dunkelberg, chief economist of the National Federation of Independent Business, stated this bleak quote in a recent Wall Street Journal article detailing how poorly some small business owners are fairing in this economic downturn.
It’s certainly [...]
Protecting Your Online Name is Part of Marketing
Verizon, the communications giant, recently won a $33.2 million judgment in a case against a cybersquatter who registered many Verizon-like domain names.
The story, published on December 26th in The Wall Street Journal, states that more than 600 names similar to Verizon’s infringed on its trademarks.
The domain name registrar didn’t appear in court, so the case [...]
Communicate Clearly for Higher Revenue
Your marketing message may not be producing the desired results for a reason often overlooked:
…as many as 90 million Americans have inadequate literacy and numeracy skills,”…
That’s according to an unnamed study mentioned last year in The Week.
The study focused on the inability of many Americans to understand nutrition labels posted on food and beverage containers.
The [...]
