Is Your Next Idea Sitting in a Pile of Papers?

Posted by Shirley George Frazier

November 10, 2008

It’s maddening to open my office door and see a bunch of unread newspapers waiting for me to review.

The focus is not that six or eight unopened papers are tossed together, it’s that the next great marketing idea - whether a spark or a full-blown campaign - may be waiting in that pile.

Do you find yourself with this overload, whether from newspapers or magazines that arrive in your mailbox on a daily basis?

Working solo pulls you in every direction. You stay on top of one area while others seem to suffer, and each day you vow to do better because realistically, you know you can.

I’ve just collected and browsed through two of 10 newspapers I’ll review today, and from there I promise myself to spend 15 minutes daily looking at the news the day it arrives.

Knowing what’s happening now and not reading it from the perspective of “what happened last week” is crucial for our personal lives and our business’s success.

Let’s each pledge to stay on top of the news, specifically the information that arrives in our offices. Tomorrow’s profits count on it.

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