Archive for November, 2008
How Solo Marketers Market after Thanksgiving
Ambulance rides.
Lost shoes.
Fist fights.
That’s the result of this morning’s shopping frenzy, which started at midnight in the United States.
Large retailers expect fallout from their marketing flyers and television publicity. At the end of the day, they’ll still complain about sales.
Did you piggyback off today’s expected chaos? Some of the items I recommended that my solo [...]
Highlight Your Problem Solving Expertise
When you write marketing materials, your focus may first turn to benefits-driven sentences.
“You’ll save money.”
“We save you time and stress.”
“Order today and get free delivery.”
This focus is absolutely necessary, and I wouldn’t try and stop you from sharing such information with prospects. However, there’s one more detail that’s just as critical - problem solving.
I’ve heard [...]
Let Unsubscribers Know How to Stay Informed
When my newsletter subscribers decide that they no longer want to receive my communication, I make it easy for them to unsubscribe.
But would those same people be interested in a different type of communication that keeps them updated about my products and services or the industry I serve?
That option piqued my interest as I read [...]
