Archive for October, 2008
Elect to Control Your Marketing Destiny
No matter who is elected to the U.S. presidency next week, one thing is clear: you are responsible for your business’s marketing campaigns, from its launch to periodic monitoring, completion, and review.
You are a team of one in charge of the entire orchestration. It’s a role that began when you elected to start a business.
At [...]
Three Areas Where You May Neglect to Market
No type of literature in your marketing arsenal is exempt from promoting your products and services.
Here are three areas you may have overlooked.
Fax Transmission Sheet. Your business name, address, and Web site details may be at the top, but what’s printed at the bottom?
This is a prime spot for a:
Slogan
Special offer
Notice of a free report [...]
Market Preparations for the Future Starts Now
“We’re thinking long-term…When things turn around, we’ll be well positioned. You have to look forward.”
That’s how Gene Donnelly, eastern regional vice president of BMW of North America, explained to The Record why they’re currently building a $100 million training and engineering center in New Jersey.
It doesn’t matter to BMW that the automobile industry is in [...]
