It's important to keep a continuing wave of new clients coming
through your traditional or virtual door.
What's also vital is
maintaining good relationships with clients who
haven’t ordered or requested assistance in past months.
Don’t they also deserve attention?
As a solo business owner, you may have many new leads, but there may
also be proven buyers in your database who’ve yet to be contacted
after the initial sale. It’s never too late to re-invigorate these
connections.
Your mission is to consult your marketing plan, allowing it to
guide you on how to contact clients at least once every three
months. Here are three reasons why making connecting with them will
increase revenue.
- Clients seldom hold silence against you, especially if you
choose a method that re-kindles the relationship along with
offering a sales incentive. Such incentives include a free
30-minute consultation or complimentary review of work you
previously completed.
- New sales may occur when you send
postcards alerting customers to new services or
products, Web site updates, or
online surveys
requesting their feedback.
- Re-connecting lets you to update your database, a task most
of us put on hold for as long as possible unless an
outside source (such as a virtual assistant) is
hired to complete the project.
The best action to increase market share is to take action and
decide how you will approach past clients. Some solo owners mail
gift cards or certificates to thank clients for previous orders, and
this may encourage them to renew the dormant relationship.
Others mail postcards or flyers as mentioned in No. 2 above.
Personal contact by telephone to check on how staff is handling the
project after completion is another option.
It’s important to make contact before more time expires. You can
then move forward and create a marketing campaign that offers your
services throughout the year. The campaign is best monitored in a
marketing planner to ensure that each step is completed in a timely
manner.
Former clients are waiting to hear from you. Choose your method, and
start reeling in a new batch of sales.
©2005 Shirley George Frazier. All rights reserved.
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