If you’re looking to boost regional sales, donations and neighborhood sponsorships may be the answer.

I’ve attended many auctions and black tie events where acupuncture technicians, massage therapists, and other service specialists donate coupons and industry products that not only promote a good cause but also serve as an introduction to or reminder about their business. The same is true for companies that sell products.

Be sure to choose your donation receivers wisely. Some events are attended by decision makers at firms you’ve tried to reach in the past, while other events won’t match your target market.

Outside of donating my time to youth-related causes, I’ve been unsuccessful at finding people in my local region looking for my unique brand of service, but that’s okay. I continue to search while I travel elsewhere to meet clients.

Donations may be the key to your long-term market and sales growth. Find partnerships in your community that provide you with the exposure you seek.

Shirley George Frazier

Shirley George Frazier is recognized worldwide as one of the foremost experts on marketing strategies for small businesses and creative professionals who operate firms without employee assistance. In business since 1990, Shirley is president and CEO of Sweet Survival LLC®, a firm specializing in creative business and marketing support. Shirley transforms systems by assisting professionals to start and manage productive work environments, For more information or to invite Shirley George Frazier to your next event, call 973-279-2799 or email info@solobusinessmarketing.com.

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