One favorite of mine when reviewing my town’s weekend newspaper is the coupon brochures. The more I can save on products at the supermarket, the more money I can invest on marketing items for business.

Mars Incorporated, the confections giant, added a coupon for a free 8 oz. bag of custom printed M&M’s with any order. It’s a consumer promotion with business potential. I visited the M&M’s website to see the options and pricing.

Custom printed M&M’s are limited to words totaling eight characters placed on two lines, which makes sense because of the candy’s limited surface. After choosing your custom message, the candies are packaged in either an 8 oz. bag, silver tin, gift bag, clear box, or fabric bag.

The silver tin looks promising as a promotion for small and solo business owners, and the low price per tin, before shipping, is affordable.

You may not buy chocolate candies in summer months, but purchasing it as part of your fall or winter marketing campaign may be worthwhile.

What I appreciate about this product is the alternatives you might consider if M&M’s aren’t the right image for your brand. For example, bank tellers at one of my bank’s branches distribute Red Hots. A slogan such as “Work with us, and we’ll make your business sizzle” attached by label onto the packaging is an idea that may cost less than custom chocolates and bring you just as many sales.

There are plenty of confections that create promotional opportunities for your business. From now on, I bet you’ll never look at a store’s candy section the same way.

Shirley George Frazier

Shirley George Frazier is recognized worldwide as one of the foremost experts on marketing strategies for small businesses and creative professionals who operate firms without employee assistance. In business since 1990, Shirley is president and CEO of Sweet Survival LLC®, a firm specializing in creative business and marketing support. Shirley transforms systems by assisting professionals to start and manage productive work environments, For more information or to invite Shirley George Frazier to your next event, call 973-279-2799 or email info@solobusinessmarketing.com.

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