It was good to learn, through a recent LinkedIn training course hosted by business coach Des Walsh, that company pages on LinkedIn now provide expanded opportunities to showcase your business.

When I first created my LinkedIn company page, there was no ability to include videos and rotating banners. This is quite beneficial, along with available space to list your products and services to your LinkedIn target market and through search engine optimization that’s built in to the LinkedIn system.

If your marketing campaigns target corporations and executives, it’s imperative for you to create and maintain a company page on LinkedIn. It’s free of charge and allows you to broadcast your business to a growing audience.

You have time to create and maintain the page, even as a solo business owner. Join LinkedIn and create a profile page (if not already done). From there, you can create your company page. Dedicate 20 minutes a day to this task, and by month’s end you’ll have a new place online for your audience to learn about what you offer.

I’ve put the addition of a video and updated information on my company page task list for this month. What will you accomplish?

Shirley George Frazier

Shirley George Frazier is recognized worldwide as one of the foremost experts on marketing strategies for small businesses and creative professionals who operate firms without employee assistance. In business since 1990, Shirley is president and CEO of Sweet Survival LLC®, a firm specializing in creative business and marketing support. Shirley transforms systems by assisting professionals to start and manage productive work environments, For more information or to invite Shirley George Frazier to your next event, call 973-279-2799 or email

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