Years ago, before the word teleseminars existed, a good friend and I recorded our marketing knowledge with help from a company that provided a conference line to record our words and then mailed us a CD of the recording.

From that, we sold our marketing advice to our audience online and by mail.

Thankfully, creating such recordings are much easier today. You can open a free account with one of the many online free conference services and record your expert knowledge on any subject. You can invite hundreds of people to attend by providing them with a date, time, phone number, and conference code, and when the recording is done, you can continue to sell the final product as an online download or mailed CD.

Are you not taking advantage of this easy way to expand your reach and increase sales?

Just think: in 12 months you can have 12 separate recordings on topics related to your industry and expertise, topics that prospects and clients want to know so they can advance in their own profession or hire you to support their goals.

Technological Tools and More that Maximize Your Marketing, which is chapter 6 in the marketing strategies book, goes into detail on the simplicity of teleseminar recordings and its value to you, clients, and prospects. Here are a few steps to consider as you add this marketing product to your business.

1. Decide which audience will benefit from your teleseminar recordings.

2. Write a brainstorm list of topical subjects to record once a month.

3. Choose a day within each month for your recording (second Tuesday, etc.).

4. Research free conference recording services, choose one, and open an account.

5. Write/type a simplified script with an introduction, content, conclusion.

6. Market your recordings on your site, through social media, on stage, etc.

It once cost my friend and me $25 to record our topics with the outside firm. Now it only costs us time to create a script.

It’s time for you to expand your intellectual property library and increase your sales. When will you start?

Shirley George Frazier

Shirley George Frazier is recognized worldwide as one of the foremost experts on marketing strategies for small businesses and creative professionals who operate firms without employee assistance. In business since 1990, Shirley is president and CEO of Sweet Survival LLC®, a firm specializing in creative business and marketing support. Shirley transforms systems by assisting professionals to start and manage productive work environments, For more information or to invite Shirley George Frazier to your next event, call 973-279-2799 or email

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