When you maintain your own site and understand the process, it’s easy to think that most people who have a site do the same. That assumption is not true as I was reminded this weekend.

A good friend and solo entrepreneur asked me to help her upgrade her site, and we got together on Sunday to uncover what she wants to achieve.

My friend is probably just like you: a person who wants to maintain a strong identity within your industry without spending thousands of dollars enlisting help from a web designer or similarly-named professional.

Our time together flew by. However, in three hours, we were able to identify areas to update, experiment with a new header, and add affiliate ads for passive income.

If you’re also solo and want to change your site’s appearance but are putting the project on a back burner due to lack of knowledge and/or funds, here’s a quick list of what to consider when reviewing your site for an upgrade.

1. Create a device-friendly site. Make sure your current or new web template can easily be seen on computer desktops, laptops, tablets, and smartphones.

2. Buy a customizable template. The cost is usually $50 or less. Free versions usually prohibit the removal of ads you don’t want associated with your site.

3. Add photos on each page. Pictures are necessary as a visual to enhance interest and encourage visitors to read, relate, subscribe, buy, and follow through social media.

4. Get plugin recommendations. This is especially helpful when your site is constructed through a blog template that, to the untrained eye, resembles a website.

5. Include affiliate ads. There are certain professions where ads detract from a site’s goals. If that does not describe you, include ads that blend seamlessly.

What part of website creation or maintenance is most troublesome for you?

Shirley George Frazier

Shirley George Frazier is recognized worldwide as one of the foremost experts on marketing strategies for small businesses and creative professionals who operate firms without employee assistance. In business since 1990, Shirley is president and CEO of Sweet Survival LLC®, a firm specializing in creative business and marketing support. Shirley transforms systems by assisting professionals to start and manage productive work environments, For more information or to invite Shirley George Frazier to your next event, call 973-279-2799 or email info@solobusinessmarketing.com.

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